With the betting industry grown into a multi-billion dollar one, there is a new thing in the market that has likely hit this industry with a great impact. This new thing is called the highbrow betting or the cultural betting that refers to placing a bet on the cultural events, not related to sports that are being bet on in the industry. There are a number of highbrow events that you can bet on like the Pulitzer, Man Booker Prize, the Nobel or any of the other cultural events covered under betting. This type of betting procedure has gained a great hype and hence, grown significantly in the last few years. Highbrow betting is likely to become a popular choice among betters like the casino slots that are a preferred game among all the gambling options.
William Hill is believed to have established the idea of expanding the range of things, to be used by public for betting including cultural things under the name highbrow betting. They serve as the Mercury Music Prize’s official bookmaker with bets taken on the Turner Prize, World Chess Championships and other events also.
Lowbrow gets hit
Along with the popularity of highbrow betting, other cultural events like the American Idol and others are also attracting hype. A betting company, Landbrokes, is running with the betting business with the business income of around $4.8 million annually and increasing. A similar trend is followed with this betting business by other bookmakers as well. With the growth of cultural betting, many firms have started broadening their reach to attract more betters towards this type of betting.
The Odds of Cultural Betting
This is an important query related to this type of betting regarding the calculation of odds for deciding the winners of the bet. The evaluation of the odds is basically based on the critical response, which means, they follow the buzz, while this betting type is expected to be in its initial phase yet and will grow more in the future.
Placing a bet with highbrow betting
In this world, which is connected through the internet, the fact that around half of the bets are placed with online bookmakers isn’t much surprising. The availability of online betting features has contributed greatly to the popularity of the highbrow betting, where hype is another reason for its fame. So, if you have made your mind about placing a cultural bet, you should register with some prominent betting firms based in the UK that are offering such services. To place a bet, you can simply visit their website and follow necessary steps to place a highbrow bet and stand back with a chance to win money. You need to create an account with the bookmaker before placing the bet, which prompts you to provide certain details like name, address, choice of currency, details of your credit card and limit for daily deposits. Then, you can search for current affairs and proceed to place a bet on any of the cultural events supported by the bookmaker for placing a bet.
Thus, with such an ease of betting and high returns similar to the casino slots, highbrow betting is expected to rise in the future.